Last Updated: November 08, 2025

1. What Are Cookies?

Cookies are small text files that improve site performance and personalization.

2. Types of Cookies Used

Essential Cookies – Example: session_id. These cookies are required for the website to function properly and are stored only for the duration of your browsing session. (No opt-out available.)

Analytics Cookies – Example: _ga (Google Analytics). These cookies help us understand how users interact with our site and are retained for about 2 years. You can opt out at Google Opt-Out

Functional Cookies – Example: user_pref. These cookies remember your preferences (like language or region) and are stored for 1 year. You can disable them through your browser settings.

Marketing Cookies – Example: _fbp (Meta Pixel). These cookies are used to deliver personalized ads and measure ad performance. They are stored for about 3 months. You can manage your preferences at Facebook Preferences

3. Managing Consent

Users can manage cookie preferences through the consent banner or browser settings.

4. Third-Party Cookies

Subject to third-party privacy policies (Google, Facebook, etc.).

5. Updates

Policy updates are notified via the website.

6. Contact

📧 privacy@umbacart.com